Communications Charity

Ever had an unexpected opportunity that seemed more like a crisis! About a year ago a man had a wife seriously ill needing a donor and was desperately enlisting help from whatever source he could. One organisation became caught up in his activity but if things were not systematically and professionally handled they could have been seriously compromised.

How do you use this man’s need and huge energy without facing loose cannon? The situation was quickly stabilised and media management effectively undertaken fully involving the man and his wife in a measured way. As a result the organisation gained a marked uplift in its profile and now frequently is asked to comment by the media on similar issues.