The Marketing Management function is one of constant organisational debate as it is often seen as a support function undertaking Marketing Services. Whereas in other organisations a strong central Marketing Directorate can be seen as a threat to the autonomy of the line business units.

Are you in this no -win situation?

Would you like your marketing function to constantly and consistently deliver added value to customers and the organisation alike?

Over the years we have worked closely with organisations to help shape and define a workable marketing function within a company. One where its structure, processes and people make marketing happen.

To resolve these issues requires a sound command of the chosen marketplace and a marketing function that has well developed linkages and processes within the organisation.

Our considerable experience across different industry sectors at home and overseas has successfully realigned the marketing function of numerous organisations, enabling business objectives to be achieved.

Case Study